Arma is a prominent British-Asian rapper, singer, songwriter & director who has quickly established himself as a leading voice in the UK Asian music scene. Born in Germany and currently based in the United Kingdom, he launched his professional music career in 2020. He is best known for his distinct musical style that bridges Western hip-hop culture with South Asian heritage.
Musical Style & Breakthrough
Arma’s signature sound is defined by combining hard-hitting rap beats with catchy, old-school Bollywood samples. His lyrical delivery is a multilingual blend of English, Hindi, and Punjabi, offering a unique cultural viewpoint and giving listeners a realistic insight into his life experiences.
He burst onto the scene with his debut single, “Tujh Mein” (2020), which instantly became a massive success, accumulating over one million views on YouTube and over one million streams on Spotify. He burst onto the scene with his debut single, “Tujh Mein” (2020). It accumulated over one million views on YouTube, one million streams on Spotify, and became a highly influential track that pioneered the trend of modern Bollywood sampling in the UK scene.
Chart History & Collaborations
Following his debut, Arma secured numerous hits on the Official Asian Music Charts:
- “Animal” (Peak Position: #8) – A major collaboration featuring UK grime legend Jaykae and rising rapper Edge 22. The high-profile track was inspired by the 2023 Hindi film Animal, and its official music video was shot on the same locations as the movie.
- “Daaku” (Peak Position: #12) – Released in late 2025, the track became a viral sensation on TikTok and a massive year-end anthem.
- “Aaja Mahiya” (Peak Position: #21) – A long-lasting chart favorite that maintained a spot on the Asian Music Charts for 18 weeks.
- “Khalnayak” – Another highly popular staple of his discography that showcases his signature fusion of rap and nostalgic melodies. [1, 2]
- “Saiyyan Ji” – His major 2026 release, a highly anticipated track produced by Farooq Got Audio that bridges rich, atmospheric production with infectious vocals.
Videography & Directorial Work
In addition to his musical output, Arma is a highly accomplished visual director. He has directed and edited all of his own music videos to date.
Beyond his solo projects, Arma has lent his directorial vision to other major names in the industry. Most notably, he served as the Director and Editor for the massive viral hit “Aa” by Punjabi folk legend Arif Lohar, Deep Jandu, and Roach Killa—a viral track that amassed over 100 million views on YouTube.
Arma is available to book for concerts, festivals, corporate events, weddings and private functions across the UK, Pakistan and internationally. The Jazba team handles the full engagement end to end — artist liaison, travel, stage, sound and promotion — so you deal with one trusted point of contact from first enquiry to final encore.
