Presented by Jazba Entertainment Ltd & Art Langar — two capital cities, one blockbuster night.
“Aa – Tenu Moaj Karawan” Live is Jazba Entertainment’s first commercial-scale, ticketed live event in Pakistan since the 2020 pandemic — presented in partnership with Art Langar.
The Show
- Date: Saturday, 7 November 2026
- Venue: Lok Virsa — National Institute of Folk & Traditional Heritage
- Format: Outdoor, open-air heritage grounds
- Doors open: 6:00 pm
- Show starts: 7:00 pm
- Duration: ~4 hours
- Audience: 3,000
Also in Lahore: Aa – Tenu Moaj Karawan Live at Alhamra Cultural Complex, Sunday, 8 November 2026.
Tickets
Get Your Tickets
Saturday, 7 November 2026 · Lok Virsa, Islamabad · 7:00 pm
Islamabad
Saturday, 7 November 2026Lok Virsa, IslamabadDoors open 6:00 pm · Show starts 7:00 pm
- Meet & GreetLimited to 20 guestsPKR 15,000
- VIPUp to 300 ticketsPKR 6,000
- StandardPKR 3,500 on the door · limited to 2,680PKR 3,000
Groups of 4 or more
- VIP GroupGroup of 4PKR 20,000
- Standard GroupGroup of 4PKR 11,000
- Student GroupGroup of 4 · 20% discountPKR 9,600
- Student Batch10 or more studentsPKR 2,200 each
The Line-Up
Arif Lohar and Roach Killa launch a new song with the “Aa” song team. Lohar Boys give their first-ever official solo commercial performance in Pakistan, timed with the release of their debut album. Zonaib Zahid is the voice behind the trending hits “Marasi” and “Ding Dung”, and Hafsa Nadeem, a rising young vocal talent from Multan associated with Pakistan Idol, is introduced to national audiences.
Audience & Reach
Young urban Pakistani audiences across Islamabad and Lahore — folk, hip-hop and pop crossover listeners drawn by Arif Lohar’s heritage appeal alongside Roach Killa and Lohar Boys’ younger fanbase. A meaningful share of tickets is expected from school, college and university-affiliated group bookings.
- 1.68M+ combined owned YouTube reach
- 10,000+ direct audience database
- 2 capital cities activated
| Owned channel (YouTube) | Subscribers |
|---|---|
| Roach Killa Productions | 717,000+ |
| Me Muzik | 561,000 |
| Arif Lohar | 325,000+ |
| Jazba Entertainment Music | 63,500 |
| Junoon Records | 37,900 |
| Lohar Boys Official | 6,090 |
| Zonaib Zahid | 3,870 |
| Jazba Entertainment Events | 2,990 |
Figures reflect Jazba’s owned and managed channels only. The marketing plan spans on-stage sponsor branding, pre- and post-event content across these channels, and the direct audience database. No broadcast/TV partner is committed at this stage.
Government & Cultural Partnership
Both venues sit inside Pakistan’s public cultural infrastructure, giving cultural departments and tourism bodies a live, credible platform to co-promote heritage and the arts.
- Lok Virsa, Islamabad — the National Institute of Folk & Traditional Heritage, a federal cultural institution. Hosting a folk-rooted, family-friendly headline act directly serves the venue’s own heritage-promotion mandate.
- Alhamra Cultural Complex, Lahore — operated by the Lahore Arts Council; the reservation for 8 November 2026 is reconfirmed. Alhamra’s mandate to promote Punjab’s arts & culture scene aligns directly with the show’s folk-to-pop line-up.
We invite federal and provincial cultural & tourism departments to co-brand this two-city activation — supporting local heritage promotion, youth engagement through student ticket pricing, and positioning Pakistan’s live music scene on the national stage.
About the Promoter
Jazba Entertainment Ltd is a full-service UK/Pakistan music and entertainment company established in 2005 — record label, music publisher, worldwide distributor, artist manager and live events promoter, with recording studios in Birmingham and Lahore and film equipment rental in Islamabad.
- 60+ artists managed/promoted internationally
- 100+ live events produced
- 600+ digital stores in 188 countries
- 130+ publishing collection societies
Major UK venues delivered include Wembley Arena, the O2 Apollo and Symphony Hall Birmingham. Exclusive worldwide management, publishing and label rights for Arif Lohar since 2018; long-standing collaboration with Roach Killa, Deep Jandu, Javed Bashir and many more.
Partners
Contact & Sponsorship Enquiries
- Call & WhatsApp: +44 777 900 7636 / +92 329 5777 014
- Email: info@jazbaentertainment.net
- Instagram: @jazbaentertainmentuk · @arifloharjugniking · @roachkillaofficial · @loharboysofficial · @zonaibzahid · @hafsanadeemofficial
Sponsorship Packages
Four Tiers, Both Cities, One Signature
All tiers cover naming and branding across both the Islamabad and Lahore shows.
Title Sponsor Recommended
PKR8,000,000
- Event title carries your brand: “[Brand] Presents Aa Live”
- Category exclusivity across both cities
- Largest on-stage branding at both shows
- VIP hospitality suite & artist meet-and-greet
- Dedicated mentions across all Jazba/artist channels
- First right of renewal on Jazba’s next Pakistan tour
Powered By Sponsor
PKR5,000,000
- “Powered by [Brand]” billing on all event creative
- Prime on-stage branding at both shows
- VIP passes & hospitality access
- Featured mentions across digital & social promotion
Official Partner
PKR3,500,000
- “Official [Category] Partner” billing at both shows
- On-ground branding & sampling/activation zone
- Standard hospitality passes
- Logo placement across digital promotion
Associate Sponsor
PKR2,000,000
- Logo placement on event creative & on-site signage
- General admission hospitality passes
- Social media acknowledgement
All sponsorship categories are open, including beverage. Package benefits are a starting framework — tiers can be tailored to a brand’s specific activation goals across either or both cities.
