Presented by Jazba Entertainment Ltd & Art Langar — two capital cities, one blockbuster night.
“Aa – Tenu Moaj Karawan” Live is Jazba Entertainment’s first commercial-scale, ticketed live event in Pakistan since the 2020 pandemic, staged across Islamabad and Lahore. It launches the Lohar Boys’ debut album with their first-ever solo commercial performance, brings together the artists behind the blockbuster hit “Aa”, and introduces a new young vocal talent to national audiences.
Two Shows, Two Capital Cities
Show One · Islamabad — Lok Virsa
- Date: Saturday, 7 November 2026
- Venue: Lok Virsa — National Institute of Folk & Traditional Heritage
- Format: Outdoor, open-air heritage grounds
- Duration: ~4 hours
- Audience: 3,000 (scalable up to 4,000)
Show Two · Lahore — Alhamra Cultural Complex
- Date: Sunday, 8 November 2026
- Venue: Alhamra Cultural Complex, Lahore Arts Council
- Format: Outdoor Lawn
- Duration: ~4 hours
- Audience: 3,000
Combined live target audience: 6,000–7,000 across both nights.
Tickets
Pick Your City
Tickets are sold separately for each city.
The Line-Up
Arif Lohar and Roach Killa launch a new song with the “Aa” song team. Lohar Boys give their first-ever official solo commercial performance in Pakistan, timed with the release of their debut album. Hafsa Nadeem, a rising young vocal talent from Multan associated with Pakistan Idol, is introduced to national audiences.
Audience & Reach
Young urban Pakistani audiences across Islamabad and Lahore — folk, hip-hop and pop crossover listeners drawn by Arif Lohar’s heritage appeal alongside Roach Killa and Lohar Boys’ younger fanbase. A meaningful share of tickets is expected from school, college and university-affiliated group bookings.
- 1.68M+ combined owned YouTube reach
- 10,000+ direct audience database
- 2 capital cities activated
| Owned channel (YouTube) | Subscribers |
|---|---|
| Roach Killa Productions | 717,000+ |
| Me Muzik | 561,000 |
| Arif Lohar | 325,000+ |
| Jazba Entertainment Music | 63,500 |
| Junoon Records | 37,900 |
| Lohar Boys Official | 6,090 |
| Zonaib Zahid | 3,870 |
| Jazba Entertainment Events | 2,990 |
Figures reflect Jazba’s owned and managed channels only. The marketing plan spans on-stage sponsor branding, pre- and post-event content across these channels, and the direct audience database. No broadcast/TV partner is committed at this stage.
Government & Cultural Partnership
Both venues sit inside Pakistan’s public cultural infrastructure, giving cultural departments and tourism bodies a live, credible platform to co-promote heritage and the arts.
- Lok Virsa, Islamabad — the National Institute of Folk & Traditional Heritage, a federal cultural institution. Hosting a folk-rooted, family-friendly headline act directly serves the venue’s own heritage-promotion mandate.
- Alhamra Cultural Complex, Lahore — operated by the Lahore Arts Council; the reservation for 8 November 2026 is reconfirmed. Alhamra’s mandate to promote Punjab’s arts & culture scene aligns directly with the show’s folk-to-pop line-up.
We invite federal and provincial cultural & tourism departments to co-brand this two-city activation — supporting local heritage promotion, youth engagement through student ticket pricing, and positioning Pakistan’s live music scene on the national stage.
About the Promoter
Jazba Entertainment Ltd is a full-service UK/Pakistan music and entertainment company established in 2005 — record label, music publisher, worldwide distributor, artist manager and live events promoter, with recording studios in Birmingham and Lahore and film equipment rental in Islamabad.
- 60+ artists managed/promoted internationally
- 100+ live events produced
- 600+ digital stores in 188 countries
- 130+ publishing collection societies
Major UK venues delivered include Wembley Arena, the O2 Apollo and Symphony Hall Birmingham. Exclusive worldwide management, publishing and label rights for Arif Lohar since 2018; long-standing collaboration with Roach Killa, Deep Jandu, Javed Bashir and many more.
Partners
Contact & Sponsorship Enquiries
- Call & WhatsApp: +44 777 900 7636 / +92 329 5777 014
- Email: info@jazbaentertainment.net
- Instagram: @jazbaentertainmentuk · @arifloharjugniking · @roachkillaofficial · @loharboysofficial · @zonaibzahid · @hafsanadeemofficial
Sponsorship Packages
Four Tiers, Both Cities, One Signature
All tiers cover naming and branding across both the Islamabad and Lahore shows.
Title Sponsor Recommended
PKR8,000,000
- Event title carries your brand: “[Brand] Presents Aa Live”
- Category exclusivity across both cities
- Largest on-stage branding at both shows
- VIP hospitality suite & artist meet-and-greet
- Dedicated mentions across all Jazba/artist channels
- First right of renewal on Jazba’s next Pakistan tour
Powered By Sponsor
PKR5,000,000
- “Powered by [Brand]” billing on all event creative
- Prime on-stage branding at both shows
- VIP passes & hospitality access
- Featured mentions across digital & social promotion
Official Partner
PKR3,500,000
- “Official [Category] Partner” billing at both shows
- On-ground branding & sampling/activation zone
- Standard hospitality passes
- Logo placement across digital promotion
Associate Sponsor
PKR2,000,000
- Logo placement on event creative & on-site signage
- General admission hospitality passes
- Social media acknowledgement
All sponsorship categories are open, including beverage. Package benefits are a starting framework — tiers can be tailored to a brand’s specific activation goals across either or both cities.
